‘Angry Birds’ franchise: IMG will be exclusive publishing agent End-shutdown


img will be the exclusive publishing agent for the successful mobile game franchise angry Birdsexpanding its current global licensing representation agreement with the parent company of the brand rovio entertainment.

This marks the first time that Angry Birds branded consumer products and location-based entertainment publishing and licensing rights will be consolidated under one global agency. IMG will look to expand the franchise’s current publishing program, which includes regional deals with Penguin Children’s Puffin and Nordic publisher Storytel, with new global and regional deals for books, comics, audiobooks and activity books featuring the brand’s characters.

The existing partnership of IMG and Rovio Entertainment has seen the franchise grow into a children’s sports and lifestyle collection with Venum, plush toys with Mighty Mojo, apparel with Four Seasons and a line of children’s headphones with Powerlocus. Before 15 Angry Birdshe Anniversary in 2024, the two companies are also working together to grow the brand’s global footprint through location-based experiences. In 2023, Immersive Gamebox will launch an immersive, life-size Angry Birds gaming experience in more than 20 locations across the US, UK, United Arab Emirates and Germany, and SCG will open an Angry Birds-themed cafe in New York City this year.

There have been several movies and animations in the Angry Birds franchise.


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the United Kingdom northeast screen (formerly Northern Film and Media) has named the Oscar and BAFTA-winning film producer David Parfitt like your new chair. Parfitt’s credits include “Shakespeare in Love,” “My Week with Marilyn,” and “The Father.” The appointment follows a record investment in the screen industry in the North East region with a commitment of £25 million ($30 million) from the BBC, a new partnership with 12 local authorities and three combined authorities bringing additional investment. of £11.4 million and a major new study. developments in the region.

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